题  目：现代促销理论与实践

主讲人：赵广志（美国肯萨斯大学）

时  间：2008年7月3日（周四）14：30时

地  点：南校区八角楼

主办单位：人事处

承办单位：管理学院

演讲人简介：

赵广志，博士，教授，现任职于美国肯萨斯大学，并受聘为CMC研究员。

赵广志教授研究方向为：Consumer Behavior, Marketing Communication, Advertising.；重点研究领域为：Advertising message framing, Regulatory focus and persuasion, Feature positive effect and persuasion, Social marketing.

赵广志教授科研成果丰硕，部分代表作有：1.Pechmann, C, Guangzhi. Zhao, Marvin. E. Goldberg, and E. T. Reibling (2003), what to Convey in Antismoking Ads for Adolescents The Use of Protection Motivation Theory to Identify Effective Message Themes, Journal of Marketing, 67 (April), 1-18.

2.Zhao, Guangzhi (2005), self Regulatory Focus, Message Framing, and the Persuasiveness of Antismoking Ads? Proceedings of Society for Consumer Psychology 2005 Winter Conference, A. M Brumbaugh, G. R. Henderson, ed.

3. Pechmann, C., Marvin. E. Goldberg, E. T. Reibling, and Guangzhi. Zhao (2001), antismoking Advertising Campaigns Targeting Youth in the U.S. and Canada? Proceedings of the 2001 Conference of the American Academy of Advertising, C.R. Taylor, ed., Villanova, PA: Villanova University.